Member Login:

Well- being Program Manager

(Mental Health Focused)

(Southern or Central Wisconsin)

Job ID:  2023-5480

Health & Wellness Coaching - United States

Remote—Southern or Central Wisconsin



Position at WebMD

WebMD Health Services is part of the WebMD family.  We have been designing well-being programs for employers and health plans for over 20 years.  Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.


WebMD Health Services (WHS) is a division of WebMD whose mission is to provide expert guidance that inspires people to take charge of their health. We do this by helping people understand their health risks, make smart health care decisions, and take active steps toward living healthier lives. Our health, well-being and dedicated services power programs from employers, health plans and government organizations and are delivered online, onsite, and telephonically. Learn more at

WebMD is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.

Position Description:

Remote—Southern or Central Wisconsin

This is a hybrid position where some time will be spent working remote, with travel across the State of Wisconsin 2-3 days per week in a specified region, the Well-being Program Manager (PM) will work collaboratively with the designated client's wellness program team and WebMD account team to raise awareness and promote engagement in the client’s well-being program and the WebMD products and services that enable it, with a particular focus on mental health related products and services. The PM will work with and be a resource for the individual employer units in the client’s health promotion activities, including those sourced from additional vendors.

The PM will plan/conduct regular onsite learning sessions throughout the year and is expected to travel to onsite employer locations across the State 2+ days per week. The PM is responsible for supporting client satisfaction, retention and reference-ability. They will act as a customer advocate, as well as a point of contact with customer stakeholders to increase participant engagement and maximize value delivered through the WebMD relationship. They provide thought leadership and support program planning and impact assessment, as well as coordination and promotion of services. The PM will proactively identify opportunities for mental health service delivery enhancement and improvement. As opportunities are identified, they work with other Client Services staff, Account and Product Management to improve processes, and develop new solutions. The successful candidate will have a background in wellness program management, health promotion, health communications, population health management, and preferably additional background in mental health.

In this role you will:
  • Provide ongoing project management for current onsite programs and promotional events
  • Increase awareness and engagement in client-wide well-being offerings, focusing primarily on mental health related services
  • Implement onsite culture of health assessments and provide recommendations for improved culture of well-being at designated locations
  • Establish relationships and buy-in from key stakeholders
  • Develop aggregate health risk and participation reports and provide recommendations for well-being initiatives by client site location
  • Assist in the delivery and coordination of Health and Wellness Programs and Challenges for client team members and develop resources to create engagement among program participants
  • Assist with gathering, creating and editing mental health related materials for health education and program promotion.
  • Coordination of well-being meetings, mental health webinars and trainings, and other communications (internal and external)
  • Work with the Communications team to coordinate the customization of standard communication vehicles, and when necessary, the development of original materials to support a variety of mental health awareness initiatives and campaigns across client locations
  • Develop and maintain schedules necessary to support the successful execution of the client’s mental health education programs
  • Ongoing program performance review and health/wellness strategy support
  • Regular travel to client organizations throughout the state of Wisconsin 2+ days per week.
  • Experience delivering a variety of presentations supporting mental health awareness to small and large groups both in-person and virtually
  • Work closely with all client vendor partners where applicable to support all well-being events and initiatives.
  • Track and report on all participant-facing activities (presentations, tabling events, workshops)
  • Support WebMD Health Services product and service line expansion
  • Support process improvement and service model design efforts
  • Perform other, varied job-related duties as assigned
Qualifications, Skills and Experience:
  • BA / BS required, MPH is a differentiator
  • Minimum of 5 years Well-being Coordinator/Program Manager or similar client-facing experience; 5 years preferred
  • Minimum of 5 years delivering healthcare information products and services, especially consumer-facing interfaces and H&W administration.
  • Minimum 2 to 4 years’ experience in a corporate environment required, especially consumer-facing interfaces and H&W administration.
  • Demonstrated ability to successfully manage multiple relationships with multiple client stakeholders in a dynamic and fast-paced environment.
  • Strong understanding of behavior change theory
  • Strong program planning skills
  • Excellent written and verbal communication skills
  • Business and technology services experience.
  • Professional presence and technical credibility to interact with senior-level customer contacts.
  • Demonstrated enthusiasm for interacting with program participants
  • Familiarity with MS Office suite including Word, PowerPoint, Excel, and other programs such as Canva Pro.
  • Background in psychology, human services or social work
  • Certification in Mental Health First Aid or Question, Persuade, Refer, or another similar mental health related training.
  • Professional Certification from National Wellness Institute (NWI), The National Commission for Health Education Credentialing (NCHEC), or the equivalent certification
  • 7+ years Wellness Coordinator/Program Manager or similar client-facing experience preferred
  • 7+ or more years of delivering healthcare information products and services, especially consumer-facing interfaces and H&W administration, preferred.
  • Special interest/certification in relaxation, yoga, or mindfulness/meditation.

As a member of WebMD Health Services, you may have access to confidential and sensitive information (including Protected Health Information) that will require you to follow additional protocols to ensure the security of our data. As a core requirement, you must implement and act in accordance with the organization’s information security policies; protect assets from unauthorized access, disclosure, modification, destruction or interference; execute security processes or activities; and report security events or potential events or other security risks to the appropriate parties within the organization.


Access all of your WCWI member resources. 


© Copyright 2022 WCWI

By Mail: P.O. Box 524 Brookfield, WI 53008-0524

By Email:

By Phone: 262.254.7888