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WCWI's 12th Annual Pre-Conference

Build Your Wellness Story Brand Retreat

Tuesday, October 27

Retreat Facilitator:

Elena Valentine

CEO & Co-Founder, Skill Scout
Registration is closed.
However we may be able to accommodate late registrations until October 23. Please email to inquire about late registration options.


Courage as a virtue is a growing trend in Psychology and HR. In moments of uncertainty, employees look to you for guidance, connection, and courage. And, with wellbeing at the forefront of many peoples’ minds we have an opportunity to rethink how our wellness stories reflect this. Through the lens of the 4-part Courage framework (physical, social, moral, creative), this hands-on workshop will help you retell the stories of wellness in a way that resonates with all employees. You’ll leave this workshop with a tangible framework and plan on how to make storytelling a key method to communicate, connect, and grow your corporate wellness initiatives.

In this Retreat you’ll:

  • Get the data you need to introduce storytelling to your organization, through case studies
  • Explore different mediums for telling your story through the Courage framework
  • Learn how to identify opportunities to introduce storytelling to your organizational process
  • Set up simple structures that set your colleagues up for success
Retreat Agenda | Tuesday, October 27:
  • 8:15 AM - 11:30 AM | Retreat Program
  • 11:40 - 12:10 PM | WCWI Members-Only Networking with Elena

Retreat Documents


WCWI is an approved provider of continuing education units (CEUs) through NWI, NCHEC, and SHRM.


WCWI Member Pricing
Pre-Conference: $99
Pre-Conference + Conference: $249
Registration is closed.
However we may be able to accommodate late registrations until October 23. Please email to inquire about late registration options.

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Non-Member Pricing
Pre-Conference: $149
Pre-Conference + Conference: $379
Pre-Conference + WCWI Membership: $399
Pre-Conference + Conference + WCWI Membership: $549

Meet Elena Valentine:

Elena is an expert in leveraging video stories in the workplace. With the motto “you cannot be what you cannot see” Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has since built a world class media company. Their films have helped clients like Nike and American Airlines engage candidates and employees alike.

She was recently named “HR Superhero of the Year” by DisruptHR Chicago. She is also the co-founder of Mezcla Media Collective, a non-profit that elevates women filmmakers of color. Next up for Elena and her team is the Humans@Work documentary and virtual film festival series that shares stories of people who find passion and meaning in their work.

What's your courage strength? 

Take the WCWI Courage assessment

Not a WCWI Member? Join and save $400+!

When registering for WCWI’s Annual Conference, you can save over $400 on conference and WCWI Membership. There are two ways to join! Either join within your conference registration experience by purchasing WCWI Membership at cost for $300, traditionally $600, or join WCWI with an investment of your choice through a seperate registration.

Join WCWI & Save

Offer valid for non-members only. If you're a WCWI Member and need support, contact Erin Wentworth.

Gain A Deeper Understanding of Courage

Join our free September webinars with four of our Annual Conference speakers:
Peanut Butter and Jelly, Diversity and Wellbeing? | September 10
Let Courage Lead You to New Capabilities & Confidence | September 15
Oh, The Places You’ll Go! | September 22
Choose Courage, Lead with Resilience | September 29



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